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All achievements came through pillars that already existed from the first step we took towards the future: customer focus, humility, flexibility, innovation, fair price and an engaged team of professionals focused on building this great dream together with Baly.
1997
Baly Brasil is a 100% Brazilian beverage company founded in Santa Catarina. Starting as a producer of wines and wines, Baly was born in 1997 from the opportunity to overcome.
2009
With a lot of work and dedication, Baly builds its history to its great turning point: Innovates in bringing to the market an energy source in pet packaging: A product that already existed, in a different way, sold only in cans and inaccessible to most consumers. Three years after the launch, the energy receives its first Top Sales Nielsen award as a leader in southern Brazil.
2017
Baly continues its development and after 20 years of foundation goes through a change of culture and internal management, tracing a bold strategic planning, focusing on the customer and maintaining its essence.
2017
Also in 2017, Baly Bier beer is launched, awarded worldwide in the same year with gold and silver awards at the World Bier Awards in London.
2018
With the desire to continue growing and hand in hand with innovation, the following year is the repositioning of the Intencion brand, updating the look of the product and adding value at the point of sale.
2019
With a focus on consumer desire, Baly continues its mission to democratize the energy category, bringing the Tropical flavor and starting its portfolio of flavors, taking the brand to a new moment.
2020
Amid the challenges of the pandemic, optimistic thinking has moved us to maintain the connection with the consumer: we supply and donate more than 1 million liters of alcohol gel to the whole of Brazil. Being close to the customer, focused on serving with agility and adaptation, we build our mix of flavors, attentive to new consumption habits.
2022
Thinking of connecting the brand with the new generation, we observe the desire of children in a colorful and tasty product, connecting the moment of family leisure with the child bringing belonging, we launch the Baly Kids: carbonated vitamin drinks, delivering healthiness and fun in a single product, licensed with Sega. The brand has already surpassed 5 million sales.
2023
Focused on brand building and expansion level Brazil, Baly today is present throughout the country, standing out as the largest Brazilian brand of energy, and leader in energy 2 liters in Brazil.
2023
With a new bottle, we performed a new repositioning of the Intencion brand, updating the look of the product according to market trends and adding value to the brand and becoming one of the best-selling vodkas in Brazil.
2023
In addition to connecting with customers, we innovate in each fair, bringing a cozy booth thought out in detail to delight and conquer the public, inspiring and becoming a reference in fairs in Brazil. Through a lot of dedication, we received more than 6 Popai awards in three fairs.
